Lifelock Review

Editor's Pick - Highest Overall Rated Service

Lifelock Review

LifeLock, which is based in Tempe, Arizona, and headed by CEO Todd David, currently protects over one million customers and is also one of the fastest growing companies in the United States today. Lifelock has also been nominated for numerous awards, such as the American Business Awards' best new product/service award and the Red Herring 200's top 200 most innovative and promising private firms award. Todd David's ingenious marketing strategy of revealing to the public his social security number and challenging them to "steal" his identity has also won over numerous customers, affording LifeLock great commercial success. Currently, LifeLock is supported by prestigious investment firms like Goldman Sachs Inc, Kleiner Perkins Caufield & Byers, and Bessmer Venture Partners, making them the leader in identity theft protection.

Lifelock takes a proactive approach to ID theft protection by alerting the three major bureaus of fraud. This system works because sending out a fraud alert will cause credit bureaus to place an alert on a customer's credit file, requiring that the creditors verbally verifying the customer's identity by calling the customer's number on file. This greatly reduces the chance of identity theft since verbal confirmation is required before creditors can proceed. Issuing fraud alerts is the most common strategy used by the majority of identity theft services, and they are far superior to credit monitoring, where customers are alerted once fraudulent activity has been detected, and it is oftentimes too late to act. Lifelock's fraud alert system allows customers to prevent ID theft before it happens.

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Lifelock Features

In addition to LifeLock's signature fraud alert system, they also include several other key features to help combat fraud:

Junk Mail Removal
LifeLock removes customers from pre-approved credit card and junk mail lists that enable ID thieves and hackers to access personal information.
WalletLock
If a customer's wallet or purse is lost or stolen, LifeLock will replace all necessary identification, which saves the customer valuable time.
Erecon
LifeLock scans the black market for customers' social security numbers, credit card numbers, driver's licenses and other personal information in order to protect against identity theft. They will also issue notifications to customers if someone is attempting to use or steal their private information.
TrueAddress
LifeLock scans nationwide address databases for criminals attempting to change customers' addresses, and will alert the customer of any activity.
Free Credit Reports
LifeLock conveniently offers customers free annual credit reports from each of the three major credit bureaus.
Confirmations
LifeLock will alert its customers immediately when fraud alerts are sent, pre-approved credit card offers and junk mail are blocked, and when credit reports are on their way.
$1,000,000 Service Warranty
LifeLock offers customers a $1,000,000 service warranty in the event of a customer's identity being stolen. They will spend up to a million dollars recovering a customer's financial loss as well as restoring their credit. LifeLock also guarantees to hire the best lawyers, accountants, and private detectives if needed in order to rectify the situation.

Pricing And Cancellation

LifeLock offers four main plans, for both adults and children. Customers have the option of subscribing monthly or annually, and they also have the option of adding unlimited children to their plans for a low rate-per-child fee.

Current specials include:

These pricing plans include LifeLock's signature fraud alert system as well as the above additional features. Customers may cancel their service at anytime by calling LifeLock's customer service, and all but the current prepaid month will be refunded.

Customer Service

While LifeLock offers no live online support, they do offer 24/7 customer service through both toll-free telephone and email, and they also offer self-guided help through a small online FAQ database.

Customer Service Information

Lifelock Summary

LifeLock, an industry leader in ID theft protection, offers customers lots of value by jam-packing its main plan with lots of different services. LifeLock is also straightforward when it comes to how their system works, and exactly how the customer benefits - everything is laid out on the table. LifeLock's only downside is that its competitors, like TrustedID, offer virtually the same product, but with more features and cheaper, too. However, if customers are looking for a fail-proof, tried-and-true method of protecting their identities, then look no further.

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